Crocs — Jul 30, 2026 release

Exhibit 99.1     Investor Contact: Abigail Ritter, Crocs, Inc. (302) 265-0922 aritter@crocs.com PR Contact: Melissa Layton, Crocs, Inc. (303) 848-7885 mlayton@crocs.com Crocs, Inc. Reports Record Second Quarter 2026 Results; Raises Full-Year 2026 Outlook • Full-Year 2026 Outlook Raised On Both The Top- And Bottom-Line • Crocs Brand Surpasses $1 Billion In Quarterly Revenue For The First Time • Share Repurchase Authorization Increased By $1.5 Billion To Approximately $2 Billion ___________________________________________________________________________ BROOMFIELD, COLORADO — July 30, 2026 — Crocs, Inc. (NASDAQ: CROX), a world leader in innovative casual footwear for all, today announced its second quarter 2026 financial results. “We are pleased to have delivered a stronger-than-expected second quarter, highlighted by record enterprise revenue, including the Crocs Brand surpassing $1 billion in quarterly revenue for the first time ever. Our results reflect broad consumer demand across both brands, healthy direct-to-consumer growth, and strong consumer response to new product innovation. Based on our strong first half performance, we are again raising our full-year top- and bottom-line guidance,” said Andrew Rees, Chief Executive Officer. Mr. Rees continued, “Supported by our strong cash flow generation, we remain committed to balancing investment in our brands with disciplined capital allocation, including share repurchase and debt paydown. Reflecting our confidence in the business and future cash-flow generation, we have expanded our share repurchase authorization as we aim to further return meaningful value to shareholders.” Amounts referred to as “Adjusted” or “Non-GAAP” are Non-GAAP measures and include adjustments that are described under the heading “Reconciliation of GAAP Measures to Non-GAAP Measures.” A reconciliation of these amounts to their GAAP counterparts is contained in the schedules below. Second Quarter 2026 Operating Results (Compared to the Same Period Last Year) • Consolidated revenues were $1,179 million, an increase of 2.6%, or 2.0% on a constant currency basis. Direct-to-consumer (“DTC”) revenues grew 12.0%, or 11.3% on a constant currency basis. Wholesale revenues decreased 7.2%, or 7.6% on a constant currency basis. • Gross margin was 59.4% compared to 61.7%. Adjusted gross margin decreased 170 basis points to 60.0% compared to 61.7%. • Selling, general, and administrative expenses (“SG&A”) of $415 million decreased 63.5% from $1,136 million, and represented 35.2% of revenues compared to 98.9%. The decrease in SG&A is largely driven by noncash impairment charges related to the indefinite-lived HEYDUDE trademark and HEYDUDE Brand reporting unit goodwill of $430 million and $307 million, respectively, during the three months ended June 30, 2025. Adjusted SG&A increased 3.1% to $412 million, and represented 34.9% of revenues compared to 34.7%. • Income from operations of $286 million compared to loss from operations of $428 million resulted in operating margin of 24.2% compared to operating margin loss of 37.2%. The prior year loss from operations is driven by asset impairments, as described above. Adjusted income from operations of $296 million decreased 4.5% from $309 million, resulting in adjusted operating margin of 25.1% compared to 26.9%. 1 • Diluted earnings per share of $4.13 compared to diluted loss per share of $8.82. The prior year loss per share is driven by asset impairments, as described above. Adjusted diluted earnings per share of $4.55 increased 7.6% from $4.23. • During the quarter, we repaid $31 million of debt. We repurchased approximately 2.3 million shares for $251 million at the average share price of $106.87. At quarter-end, approximately $496 million of share repurchase authorization remained available for future repurchases. Second Quarter 2026 Brand Summary (Compared to the Same Period Last Year) • Crocs Brand : Revenues increased 4.3% to $1.0 billion, or 3.7% on a constant currency basis. ◦ Channel ▪ DTC revenues increased 12.9% to $559 million, or 12.0% on a constant currency basis. ▪ Wholesale revenues decreased 5.0% to $441 million, or 5.4% on a constant currency basis. ◦ Geography ▪ North America revenues increased 0.4% to $459 million, or 0.4% on a constant currency basis. ▪ International revenues increased 7.8% to $542 million, or 6.6% on a constant currency basis. • HEYDUDE Brand : Revenues decreased 5.7% to $179 million, or 5.8% on a constant currency basis. ◦ Channel ▪ DTC revenues increased 7.2% to $96 million or 7.1% on a constant currency basis. ▪ Wholesale revenues decreased 17.2% to $83 million, or 17.4% on a constant currency basis. Balance Sheet and Cash Flow (June 30, 2026, as compared to June 30, 2025) • Cash and cash equivalents were $170 million compared to $201 million. • Inventories were $389 million compared to $405 million. • Total borrowings were $1.31 billion compared to $1.38 billion. • Capital expenditures were $39 million compared to $32 million. Crocs, Inc. Upsizes Share Repurchase Authorization To $2.0 Billion On July 27, 2026, the Board approved a $1.5 billion increase to our share repurchase authorization, after which approximately $2.0 billion remained available for future common stock repurchases. Financial Outlook Full Year 2026 For 2026, we expect: • Revenues to be up approximately 1% to 2% compared to full year 2025, up from our previous guidance of down 1% to up 1%, at currency rates as of July 27, 2026. ◦ Crocs Brand to be up approximately 2% to 3% compared to full year 2025, up from our previous guidance of flat to up 2%. ◦ HEYDUDE Brand to be down approximately 4% to 2% compared to full year 2025, up from our previous guidance of down 7% to 5%. • Non-GAAP adjustments to be approximately $25 million primarily associated with our cost reduction initiatives. • Adjusted operating margin to expand modestly from 22.3%. • GAAP effective tax rate to be approximately 23% and adjusted effective tax rate to be approximately 18%. • Adjusted diluted earnings per share to be in the range of $13.70 to $14.00, up from our previous guidance range of $13.20 to $13.75. Adjusted diluted earnings per share guidance does not assume any impact from potential future share repurchases. 2 • Capital expenditures of $70 million to $80 million. Third Quarter 2026 For the third quarter of 2026, we expect: • Revenues to be approximately flat compared to the third quarter of 2025, at currency rates as of July 27, 2026. ◦ Crocs Brand to be up approximately 1% compared to the third quarter of 2025. ◦ HEYDUDE Brand to be down approximately 3% to flat compared to the third quarter of 2025. • Adjusted operating margin to be approximately 21.5%. • Adjusted diluted earnings per share to be in the range of $3.20 to $3.30. Adjusted diluted earnings per share guidance does not assume any impact from potential future share repurchases. Conference Call Information A conference call to discuss second quarter results is scheduled for today, Thursday, July 30, 2026, at 8:30 am ET. To receive conference call details, please register at the Investor Relations section of the Crocs website, investors.crocs.com. The webcast will also be available live and on replay through July 30, 2027, at this site. About Crocs, Inc.: Crocs, Inc. (Nasdaq: CROX), headquartered in Broomfield, Colorado, is a world leader in innovative casual footwear for all, combining comfort and style with a value that consumers know and love. The Company's brands include Crocs and HEYDUDE, and its products are sold in more than 85 countries through wholesale and direct-to-consumer channels. For more information on Crocs, Inc. visit investors.crocs.com. To learn more about our brands, visit www.crocs.com or www.heydude.com. Individuals can also visit https://investors.crocs.com/news-and-events/ and follow both Crocs and HEYDUDE on their social platforms. Forward Looking Statements This press release includes estimates, projections, and statements relating to our business plans, commitments, objectives, and expected operating results that are “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements include, but are not limited to, statements regarding our financial condition, brand and liquidity outlook, and expectations regarding our future financial results, share repurchases, our strategy, plans, objectives, expectations (financial or otherwise) and intentions, future financial results and growth potential, statements regarding future financial outlook and future profitability, cash flows, and brand strength, anticipated product portfolio and our ability to deliver sustained, highly profitable growth and create significant shareholder value. These statements involve known and unknown risks, uncertainties, and other factors, which may cause our actual results, performance, or achievements to be materially different from any future results, performances, or achievements expressed or implied by the forward-looking statements. These risks and uncertainties include the factors described in our most recent Annual Report on Form 10-K under the heading "Risk Factors" and our subsequent filings with the Securities and Exchange Commission. Readers are encouraged to review that section and all other disclosures appearing in our filings with the Securities and Exchange Commission. All information in this document speaks only as of July 30, 2026. We do not undertake any obligation to update publicly any forward-looking statements, whether as a result of the receipt of new information, future events, or otherwise, except as required by applicable law. Category:Investors 3 CROCS, INC. AND SUBSIDIARIES CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (UNAUDITED) (in thousands, except per share data) Three Months Ended June 30, Six Months Ended June 30, 2026 2025 2026 2025 Revenues $ 1,179,468  $ 1,149,373  $ 2,100,925  $ 2,086,706  Cost of sales 478,761  440,537  877,273  836,321  Gross profit 700,707  708,836  1,223,652  1,250,385  Selling, general and administrative expenses 415,029  1,136,352  737,130  1,454,927  Income (loss) from operations 285,678  (427,516) 486,522  (204,542) Foreign currency (losses) gains, net (2,302) 434  (3,927) 5,307  Interest income 583  371  918  704  Interest expense (19,909) (22,523) (40,368) (45,289) Other (expense) income, net (127) 627  (378) 152  Income (loss) before income taxes 263,923  (448,607) 442,767  (243,668) Income tax expense 59,036  43,675  100,324  88,511  Net income (loss) $ 204,887  $ (492,282) $ 342,443  $ (332,179) Net income (loss) per common share: Basic $ 4.17  $ (8.82) $ 6.89  $ (5.94) Diluted $ 4.13  $ (8.82) $ 6.83  $ (5.94) Weighted average common shares outstanding: Basic 49,115  55,783  49,695  55,946  Diluted 49,628  55,783  50,164  55,946  4 CROCS, INC. AND SUBSIDIARIES CONDENSED CONSOLIDATED BALANCE SHEETS (UNAUDITED) (in thousands, except share and par value amounts) June 30, 2026 December 31, 2025 ASSETS     Current assets:     Cash and cash equivalents $ 170,276  $ 130,354  Accounts receivable, net of allowances of $38,848 and $28,136, respectively 430,297  278,191  Inventories 389,212  368,687  Income taxes receivable 4,924  32,782  Other receivables 22,892  22,082  Prepaid expenses and other assets 67,005  53,787  Total current assets 1,084,606  885,883  Property and equipment, net of accumulated depreciation of $239,780 and $209,873, respectively 246,078  238,191  Intangible assets, net 1,317,707  1,324,680  Goodwill 404,643  404,689  Deferred tax assets, net 911,346  935,054  Restricted cash 3,555  3,557  Right-of-use assets 337,548  338,669  Other assets 50,796  44,027  Total assets $ 4,356,279  $ 4,174,750  LIABILITIES AND STOCKHOLDERS’ EQUITY     Current liabilities:     Accounts payable $ 262,511  $ 266,090  Accrued expenses and other liabilities 306,066  300,959  Income taxes payable 69,308  47,308  Current operating lease liabilities 90,144  85,772  Total current liabilities 728,029  700,129  Deferred tax liabilities, net 861  882  Long-term income taxes payable 639,580  649,057  Long-term borrowings 1,307,658  1,230,885  Long-term operating lease liabilities 291,400  297,192  Other liabilities 4,077  3,322  Total liabilities 2,971,605  2,881,467  Commitments and contingencies Stockholders’ equity:     Common stock, par value $0.001 per share, 250.0 million shares authorized, 111.0 million and 110.7 million issued, 48.1 million and 50.2 million outstanding, respectively 111  111  Treasury stock, at cost, 62.9 million and 60.5 million shares, respectively (3,296,549) (3,040,416) Additional paid-in capital 921,457  896,605  Retained earnings 3,823,081  3,480,638  Accumulated other comprehensive loss (63,426) (43,655) Total stockholders’ equity 1,384,674  1,293,283  Total liabilities and stockholders’ equity $ 4,356,279  $ 4,174,750  5 CROCS, INC. AND SUBSIDIARIES CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (UNAUDITED) (in thousands) Six Months Ended June 30, 2026 2025 Cash flows from operating activities: Net income (loss) $ 342,443  $ (332,179) Adjustments to reconcile net income (loss) to net cash provided by operating activities: Depreciation and amortization 40,286  38,011  Operating lease cost 56,581  49,738  Share-based compensation 24,852  20,036  Asset impairments 3,301  738,115  Deferred taxes (53) 13,956  Other non-cash items 8,531  8,428  Changes in operating assets and liabilities: Accounts receivable (154,913) (147,242) Inventories (22,832) (49,824) Prepaid expenses and other assets (21,297) (12,160) Accounts payable, accrued expenses and other liabilities 1,604  (26,467) Right-of-use assets and operating lease liabilities (56,764) (49,821) Income taxes 49,029  (32,026) Cash provided by operating activities 270,768  218,565  Cash flows from investing activities: Purchases of property, equipment, and software (38,729) (31,946) Cash used in investing activities (38,729) (31,946) Cash flows from financing activities: Proceeds from borrowings 295,000  539,000  Repayments of borrowings (223,000) (514,000) Repurchases of common stock, including excise tax (256,157) (194,137) Repurchases of common stock for tax withholding (3,238) (4,104) Cash used in financing activities (187,395) (173,241) Effect of exchange rate changes on cash, cash equivalents, and restricted cash (4,724) 7,125  Net change in cash, cash equivalents, and restricted cash 39,920  20,503  Cash, cash equivalents, and restricted cash—beginning of period 133,911  183,678  Cash, cash equivalents, and restricted cash—end of period $ 173,831  $ 204,181  6 CROCS, INC. AND SUBSIDIARIES RECONCILIATION OF GAAP MEASURES TO NON-GAAP MEASURES In addition to financial measures presented on the basis of accounting principles generally accepted in the United States of America (“GAAP”), we present "Non-GAAP gross profit," “Non-GAAP gross margin,” “Non-GAAP gross margin by brand,” "Non-GAAP selling, general, and administrative expenses,” “Non-GAAP selling, general and administrative expenses as a percent of revenues,” “Non-GAAP income from operations,” “Non-GAAP operating margin,” “Non-GAAP income before income taxes,” “Non-GAAP income tax expense,” “Non-GAAP effective tax rate,” “Non-GAAP net income,” and “Non-GAAP basic and diluted net income per common share," which are non-GAAP financial measures. We also present future period guidance for “Non-GAAP operating margin,” “Non-GAAP effective tax rate,” “Non-GAAP diluted earnings per share,” and “Free cash flow.” We also present a long-term target for ‘Net leverage.’ Non-GAAP results exclude the impact of items that management believes affect the comparability or underlying business trends in our condensed consolidated financial statements in the periods presented. We also present certain information related to our current period results of operations through “constant currency,” which is a non-GAAP financial measure and should be viewed as a supplement to our results of operations and presentation of reportable segments under GAAP. Constant currency represents current period results that have been retranslated using exchange rates used in the prior year comparative period to enhance the visibility of the underlying business trends excluding the impact of foreign currency exchange rate fluctuations. Management uses non-GAAP results to assist in comparing business trends from period to period on a consistent basis in communications with the board of directors, stockholders, analysts, and investors concerning our financial performance. We believe that these non-GAAP measures, in addition to corresponding GAAP measures, are useful to investors and other users of our condensed consolidated financial statements as an additional tool for evaluating operating performance and trends by providing meaningful information about operations compared to our peers by excluding the impacts of various differences. The calculation of our non-GAAP financial metrics may vary from company to company. As a result, our calculation of these metrics may not be comparable to similarly titled metrics used by other companies. Management believes Non-GAAP gross profit, Non-GAAP gross margin, and Non-GAAP gross margin by brand are useful performance measures for investors because they provide investors with a means of comparing these measures between periods without the impact of certain expenses that we believe are not indicative of our routine cost of sales. Our routine cost of sales includes core product costs and distribution expenses primarily related to receiving, inspecting, warehousing, and packaging product and transportation costs associated with delivering products from distribution centers. Costs not indicative of our routine cost of sales may or may not be recurring in nature and include costs to expand and transition to new distribution centers. Management believes Non-GAAP selling, general and administrative expenses and Non-GAAP selling, general and administrative expenses as a percent of revenues are useful performance measures for investors because they provide a more meaningful comparison to prior periods and may be indicative of the level of such expenses to be incurred in future periods. These measures exclude the impact of certain expenses not related to our normal operations that are expected to be non-recurring in nature, such as impairment charges. Non-GAAP income from operations and Non-GAAP operating margin reflect the impact of Non-GAAP gross profit and Non-GAAP selling, general, and administrative expenses, as discussed above. We believe these are useful performance measures for investors because they provide a basis to compare performance in the period to prior periods. Non-GAAP income before income taxes reflects the impact of Non-GAAP income from operations, as discussed above. We believe this is a useful performance measure for investors because it provides a basis to compare performance in the period to prior periods. Management believes Non-GAAP income tax expense is a useful performance measure for investors because it provides a basis to compare our tax rates to historical tax rates, and because the adjustment is necessary in order to calculate Non-GAAP net income. Management believes Non-GAAP effective tax rate is a useful performance measure for investors because it provides an ongoing effective tax rate that they can use for historical comparisons and forecasting. Management believes Non-GAAP net income is a useful performance measure for investors because it focuses on underlying operating results and trends and improves the comparability of our results to prior periods. This measure reflects the impact of 7 Non-GAAP gross profit, Non-GAAP selling, general, and administrative expenses, and Non-GAAP income tax expense, as described above. Management believes Non-GAAP basic and diluted net income per common share are useful performance measures for investors because they focus on underlying operating results and trends and improve the comparability of our results to prior periods. These measures reflect the impact of Non-GAAP gross profit, Non-GAAP selling, general, and administrative expenses, and Non-GAAP income tax expense, as described above. Management believes Net leverage is a useful performance measure for investors because it provides a measure of our financial strength and liquidity. Free cash flow is calculated as ‘Cash provided by operating activities’ less ‘Purchases of property, equipment, and software.’ Management believes free cash flow is useful for investors because it provides a clear measure of our ability to generate cash for discretionary uses such as funding growth opportunities, repurchasing shares, and reducing debt. For the three and six months ended June 30, 2026, management believes it is helpful to evaluate our results excluding the impacts of various adjustments relating to special or non-recurring items. Investors should not consider these non-GAAP measures in isolation from, or as a substitute for, financial information prepared in accordance with GAAP. 8 CROCS, INC. AND SUBSIDIARIES RECONCILIATION OF GAAP MEASURES TO NON-GAAP MEASURES (UNAUDITED) Non-GAAP gross profit and gross margin reconciliation: Three Months Ended June 30, Six Months Ended June 30, 2026 2025 2026 2025 (in thousands) GAAP revenues $ 1,179,468  $ 1,149,373  $ 2,100,925  $ 2,086,706  GAAP gross profit $ 700,707  $ 708,836  $ 1,223,652 $ 1,250,385  Distributor takeback costs (1) 4,356  —  4,356 —  Distribution centers (2) 2,355  —  3,733 —  Other 49  —  118 —  Total adjustments 6,760  —  8,207 —  Non-GAAP gross profit $ 707,467  $ 708,836  $ 1,231,859 $ 1,250,385  GAAP gross margin 59.4  % 61.7  % 58.2% 59.9  % Non-GAAP gross margin 60.0  % 61.7  % 58.6% 59.9  % (1) Relates to the takeback of a distributor in Malaysia. (2) Relates to the transition away from a third-party logistics provider for the HEYDUDE Brand, software transition costs at our Crocs Brand distribution center in Dayton, Ohio, and other distribution center related transition costs. Non-GAAP gross margin reconciliation by brand: Crocs Brand: Three Months Ended June 30, Six Months Ended June 30, 2026 2025 2026 2025 GAAP Crocs Brand gross margin 62.6  % 64.1  % 61.2% 62.6  % Non-GAAP adjustments: Distributor takeback costs (1) 0.4  % —  % 0.3  % —  % Distribution centers (2) 0.1  % —  % 0.1  % —  % Other less than 0.1% —  % less than 0.1% —  % Non-GAAP Crocs Brand gross margin 63.1  % 64.1  % 61.6  % 62.6  % (1) Relates to the takeback of a distributor in Malaysia. (2) Relates to software transition costs at our Crocs Brand distribution center in Dayton, Ohio and other distribution center related transition costs. HEYDUDE Brand: Three Months Ended June 30, Six Months Ended June 30, 2026 2025 2026 2025 GAAP HEYDUDE Brand gross margin 43.1  % 50.2  % 43.5  % 48.5  % Non-GAAP adjustments: Distribution centers (1) 0.6  % —  % 0.6  % —  % Non-GAAP HEYDUDE Brand gross margin 43.7  % 50.2  % 44.1  % 48.5  % (1) Relates to the transition away from a third-party logistics provider. 9 Non-GAAP selling, general and administrative reconciliation: Three Months Ended June 30, Six Months Ended June 30, 2026 2025 2026 2025 (in thousands) GAAP revenues $ 1,179,468  $ 1,149,373  $ 2,100,925  $ 2,086,706  GAAP selling, general and administrative expenses $ 415,029  $ 1,136,352  $ 737,130  $ 1,454,927  Impairment of indefinite-lived trademark (1) —  (430,000) —  (430,000) Impairment of goodwill (2) —  (307,000) —  (307,000) Charges incurred in connection with cost savings initiatives (2,924) —  (4,583) —  Impairment of leasehold improvement assets (3) —  —  (3,301) —  Severance costs (4) (310) —  1,260  Other 38  —  38  —  Total adjustments (3,196) (737,000) (6,586) (737,000) Non-GAAP selling, general and administrative expenses (5) $ 411,833  $ 399,352  $ 730,544  $ 717,927  GAAP selling, general and administrative expenses as a percent of revenues 35.2  % 98.9  % 35.1  % 69.7  % Non-GAAP selling, general and administrative expenses as a percent of revenues 34.9  % 34.7  % 34.8  % 34.4  % (1) Represents an impairment of the HEYDUDE indefinite-lived trademark. (2) Represents an impairment of the HEYDUDE Brand reporting unit goodwill. (3) Represents impairment charges for certain HEYDUDE leasehold improvement assets. (4) Represents operational workforce reduction charges incurred in connection with cost savings initiatives in the three months ended June 30, 2026. Additionally, the six months ended June 30, 2026, includes a change in estimate for severance costs recorded as of December 31, 2025. (5) Non-GAAP selling, general and administrative expenses are presented gross of tax. 10 Non-GAAP income from operations and operating margin reconciliation: Three Months Ended June 30, Six Months Ended June 30, 2026 2025 2026 2025 (in thousands) GAAP revenues $ 1,179,468  $ 1,149,373  $ 2,100,925  $ 2,086,706  GAAP income (loss) from operations $ 285,678  $ (427,516) $ 486,522  $ (204,542) Non-GAAP gross profit adjustments (1) 6,760  —  8,207  —  Non-GAAP selling, general and administrative expenses adjustments (2) 3,196  737,000  6,586  737,000  Non-GAAP income from operations $ 295,634  $ 309,484  $ 501,315  $ 532,458  GAAP operating margin 24.2  % (37.2) % 23.2  % (9.8) % Non-GAAP operating margin 25.1  % 26.9  % 23.9  % 25.5  % (1) See 'Non-GAAP gross profit and gross margin reconciliation' above for more details. (2) See 'Non-GAAP selling, general and administrative expenses and selling, general and administrative expenses as a percent of revenues reconciliation' above for more details. Non-GAAP income tax expense and effective tax rate reconciliation: Three Months Ended June 30, Six Months Ended June 30, 2026 2025 2026 2025 (in thousands) GAAP income (loss) from operations $ 285,678  $ (427,516) $ 486,522  $ (204,542) GAAP income (loss) before income taxes 263,923  (448,607) 442,767  (243,668) Non-GAAP income from operations (1) $ 295,634  $ 309,484  $ 501,315  $ 532,458  GAAP non-operating income (expense): Foreign currency (losses) gains, net (2,302) 434  (3,927) 5,307  Interest income 583  371  918  704  Interest expense (19,909) (22,523) (40,368) (45,289) Other (expense) income, net (127) 627  (378) 152  Non-GAAP income before income taxes $ 273,879  $ 288,393  $ 457,560  $ 493,332  GAAP income tax expense $ 59,036  $ 43,675  $ 100,324  $ 88,511  Tax effect of non-GAAP operating adjustments 2,273  29,942  2,406  29,942  Impact of intra-entity IP transactions (2) (13,104) (22,701) (22,283) (32,273) Non-GAAP income tax expense $ 48,205  $ 50,916  $ 80,447  $ 86,180  GAAP effective income tax rate 22.4  % (9.7) % 22.7  % (36.3) % Non-GAAP effective income tax rate 17.6  % 17.7  % 17.6  % 17.5  % (1) See ‘Non-GAAP income from operations and operating margin reconciliation’ above for more details. (2) In the fourth quarter of 2024, and previously in 2023, 2021, and 2020, we made changes to our international legal structure, including an intra-entity transaction related to certain intellectual property rights, primarily to align with current and future international operations. The transactions resulted in a step-up in the tax basis of intellectual property rights and correlated increases in foreign deferred tax assets based on the fair value of the transferred intellectual property rights. This adjustment represents the current period impact of these transactions. 11 Non-GAAP net income per share reconciliation: Three Months Ended June 30, Six Months Ended June 30, 2026 2025 2026 2025 (in thousands, except per share data) Numerator: GAAP net income (loss) $ 204,887  $ (492,282) $ 342,443  $ (332,179) Non-GAAP gross profit adjustments (1) 6,760  —  8,207  —  Non-GAAP selling, general and administrative expenses adjustments (2) 3,196  737,000  6,586  737,000  Non-GAAP other income adjustment —  —  —  (842) Tax effect of non-GAAP adjustments (3) 10,831  (7,241) 19,877  2,331  Non-GAAP net income $ 225,674  $ 237,477  $ 377,113  $ 406,310  Denominator:     GAAP weighted average common shares outstanding - basic 49,115  55,783  49,695  55,946  Plus: GAAP dilutive effect of stock options and unvested restricted stock units 513  —  469  —  GAAP weighted average common shares outstanding - diluted 49,628  55,783  50,164  55,946  GAAP weighted average common shares outstanding - basic 55,783  55,946  Plus: dilutive effect of stock options and unvested restricted stock units 365  379  Non-GAAP weighted average common shares outstanding - diluted 56,148  56,325  GAAP net income (loss) per common share: Basic $ 4.17  $ (8.82) $ 6.89  $ (5.94) Diluted $ 4.13  $ (8.82) $ 6.83  $ (5.94) Non-GAAP net income per common share: Basic $ 4.59  $ 4.26  $ 7.59  $ 7.26  Diluted $ 4.55  $ 4.23  $ 7.52  $ 7.21  (1) See 'Non-GAAP gross profit and gross margin reconciliation' above for more information. (2) See 'Non-GAAP selling, general and administrative expenses and selling, general and administrative expenses as a percent of revenues reconciliation' above for more information. (3) See ‘Non-GAAP income tax expense (benefit) and effective tax rate reconciliation’ above for more information. 12 Free cash flow reconciliation: Three Months Ended June 30, Six Months Ended June 30, 2026 2025 2026 2025 (in thousands) Cash provided by operating activities $ 351,702  $ 285,800  $ 270,768 $ 218,565  Purchases of property, equipment, and software (20,729) (16,571) (38,729) (31,946) Free cash flow $ 330,973  $ 269,229  $ 232,039  $ 186,619  13 RECONCILIATION OF GAAP TO NON-GAAP FINANCIAL GUIDANCE Full Year 2026: Approximately: Non-GAAP operating margin reconciliation: GAAP operating margin >21.7% Non-GAAP adjustments (1) 0.6% Non-GAAP operating margin >22.3% Non-GAAP effective tax rate reconciliation: GAAP effective tax rate 23% Non-GAAP adjustments (2) (5)% Non-GAAP effective tax rate 18% Non-GAAP diluted earnings per share reconciliation: GAAP diluted earnings per share $12.47 to $12.77 Non-GAAP adjustments (1)(2) $1.23 Non-GAAP diluted earnings per share $13.70 to $14.00 (1) During 2026, we expect to incur approximately $25 million of non-GAAP adjustments, primarily associated with our cost reduction initiatives. This estimate does not include the receipt of potential IEEPA tariff refunds, as we are not able to predict the timing quarter-by-quarter. We plan to recognize IEEPA tariff refunds when they are realized or considered realizable, in accordance with the gain contingency model. (2) In the fourth quarter of 2024, and previously in 2023, 2021, and 2020, we made changes to our international legal structure, including an intra-entity transaction related to certain intellectual property rights, primarily to align with current and future international operations. The transactions resulted in a step-up in the tax basis of intellectual property rights and correlated increases in foreign deferred tax assets based on the fair value of the transferred intellectual property rights. This adjustment represents the full year 2026 impact of these transactions. Non-GAAP Financial Guidance Our forward-looking guidance for consolidated “adjusted operating margin” and “adjusted diluted earnings per share” represents non-GAAP financial measures that excludes or otherwise has been adjusted for special items from our U.S. GAAP financial statements. We consider these items to be necessary adjustments for purposes of evaluating our ongoing business performance and are often considered non-recurring. Such adjustments are subjective and involve significant management judgment. While we are able to estimate full year non-GAAP adjustments, we are unable to reconcile forward-looking adjusted measures to their nearest U.S. GAAP measure quarter-by-quarter because we are unable to predict the timing of these adjustments with a reasonable degree of certainty. By their very nature, special and other non-core items are difficult to anticipate with precision because they are generally associated with unexpected and unplanned events that impact our company and its financial results. Therefore, we are unable to provide a reconciliation of these measures for the guidance related to the third quarter of 2026 without unreasonable efforts. 14 CROCS, INC. AND SUBSIDIARIES REVENUES BY SEGMENT, CHANNEL, AND GEOGRAPHY (UNAUDITED) Three Months Ended June 30, Six Months Ended June 30, % Change Constant Currency % Change  (1) Favorable (Unfavorable) 2026 2025 2026 2025 Q2 2026-2025 YTD 2026-2025 Q2 2026-2025 YTD 2026-2025 ($ in thousands) Crocs Brand: North America: Wholesale $ 152,549  $ 166,528  $ 290,946  $ 337,210  (8.4) % (13.7) % (8.4) % (13.8) % Direct-to-consumer 306,184  290,602  513,713  488,437  5.4  % 5.2  % 5.4  % 5.1  % Total North America (2) 458,733  457,130  804,659  825,647  0.4  % (2.5) % 0.4  % (2.6) % International: Wholesale 288,950  298,151  596,375  604,274  (3.1) % (1.3) % (3.7) % (3.8) % Direct-to-consumer 252,754  204,309  366,819  291,278  23.7  % 25.9  % 21.6  % 22.3  % Total International 541,704  502,460  963,194  895,552  7.8  % 7.6  % 6.6  % 4.8  % Total Crocs Brand $ 1,000,437  $ 959,590  $ 1,767,853  $ 1,721,199  4.3  % 2.7  % 3.7  % 1.2  % Crocs Brand: Wholesale $ 441,499  $ 464,679  $ 887,321  $ 941,484  (5.0) % (5.8) % (5.4) % (7.4) % Direct-to-consumer 558,938  494,911  880,532  779,715  12.9  % 12.9  % 12.0  % 11.5  % Total Crocs Brand 1,000,437  959,590  1,767,853  1,721,199  4.3  % 2.7  % 3.7  % 1.2  % HEYDUDE Brand: Wholesale 82,564  99,760  165,966  210,453  (17.2) % (21.1) % (17.4) % (21.8) % Direct-to-consumer 96,467  90,023  167,106  155,054  7.2  % 7.8  % 7.1  % 7.7  % Total HEYDUDE Brand (3) 179,031  189,783  333,072  365,507  (5.7) % (8.9) % (5.8) % (9.4) % Total consolidated revenues $ 1,179,468  $ 1,149,373  $ 2,100,925  $ 2,086,706  2.6  % 0.7  % 2.0  % (0.6) % (1) Reflects year over year change as if the current period results were in constant currency, which is a non-GAAP financial measure. See ‘Reconciliation of GAAP Measures to Non-GAAP Measures’ above for more information. (2) North America includes the United States and Canada. (3) The vast majority of HEYDUDE Brand revenues are derived from North America. 15