Netflix — Jul 17, 2025 release

4 https://www.netflix.com/tudum/top10 5 https://www.bbc.com/culture/article/20250715-the-animated-k-pop-film-that-swept-the-world 6 https://variety.com/2025/music/news/kpop-demon-hunters-soundtrack-albums-chart-1236459821/ 7 https://www.billboard.com/music/chart-beat/huntr-x-golden-global-charts-number-one-july-19-1236020891/ 8 https://www.billboard.com/pro/kpop-demon-hunters-billboard-hot-100-seven-hits-golden/ 9 https://www.netflix.com/tudum/top10 10 https://www.netflix.com/tudum/top10/most-popular/tv 11 https://about.netflix.com/en/news/what-we-watched-the-first-half-of-2025 12 As you can see from the only 3% year over year increase in content amortization in 1H25 (in the Consolidated Statements of Cash Flows) vs. our expectation for high single digit growth for the full year 2025. 3 • Our most-watched titles during this period reflect that great stories can come from anywhere and include Adolescence from the UK, all three seasons of Squid Game from Korea, Zero Day from the US and Secrets We Keep from Denmark. Our most-watched films include Back in Action , Tyler Perry’s STRAW and The Life List from the US, Exterritorial from Germany and Counterattack from Mexico. • Our viewing is very broad and we’re not dependent on any one title to drive engagement—for instance, even our biggest titles that have tens of millions of views account for less than 1% of total viewing on Netflix in the reporting period. • Our titles have staying power, with nearly half of the viewing of Netflix originals coming from titles launched in 2023 or earlier. Money Heist , Lucifer , Red Notice , Leo and We Can Be Heroes each had more than 20M views in the first half of 2025. At Netflix, our content strategy is “local for local”—developing shows and films that deeply connect with audiences in their home countries. To achieve this, we have creative teams around the world collaborating with local talent to produce stories that reflect their cultures and interests.