Netflix — Jul 16, 2026 release

Different types of content impact our business differently – some drive more acquisition, some primarily aid retention, and some make the service feel indispensable. For example, in 2026, we expect live programming to account for just over 5% of our content spend but only ~1% of view hours. Yet, live event programming accounted for six of the top 10 new member sign-up days over the last five years (and we've only been doing live events since 2023). Quantity of engagement is also important and, as detailed in our bi-annual What We Watched 5 report, in the first half of 2026, our members watched more than 97 billion hours, up 2% year over year. This was slightly faster than the 1.5% growth in 2025, despite the competitive impact of the Winter Olympics and the World Cup this year. Non-English content again drove more than a third of all viewing this half, with standout titles from Korea, Japan, Spain, and India. Our Q2 slate delivered a host of titles that our members loved and were broadly viewed, including Harlan Coben’s I Will Find You * (87M views) - our biggest new original series debut in 2026 so far, Legends * from the UK (20M views), K-drama Teach You a Lesson * (55M views) - which is on track to become our second-most viewed Korean show globally 6 , Berlin and The Lady with an Ermine * (28M views) from Spain, The Polygamist * (24M views) from South Africa, Flunked * (11M views) from France, and Rosario Tijeras S5* (6M views) from Mexico. We also continued to s